In the summer of 2020, the Ministry of Digital Transformation of Ukraine, the state platform Diia.Business at once from the Edinburgh Business School and the House of Knowledge initiated “Effective Entrepreneurs. A series of practical webinars “.
Project content 9 weekly free webinars ((30-minute lecture and a Q&A session with discussion) for small and medium-sized businesses. The lectures were broadcast on the Diya YouTube channel for all registered participants. Number of students – more than 1000 entrepreneurs from every region of Ukraine.
The specificity of the format is — conversations with an emphasis on action plans for business (“just do it”).
Speakers are — leading practitioners, teachers and graduates of British and international programmes in Ukraine: MBA from the Edinburgh Business School, Diploma in Procurement & Supply of the Chartered Institute of Procurement and Supply and Programme & Project Management for European certification of project leaders.
We provide a unique opportunity to view the webinars on our website. For your consideration: the recommendations from tutors and graduates of the Edinburgh Business School and the House of Knowledge.
Small business: communication with staff.
Olena Kovalchuk
During the webinar, the speaker shares approaches and templates that help to establish communication in teams, regardless of their size or “problems” that exist.
Determining the break-even point.
Оlena Baryshnikova
The creation of the vast majority of businesses is dictated by the desire to make a profit, but the businessmen who are just starting to build companies are not always able to properly assess their financial performance and respond to change. The goal of this webinar is to teach to understand the behaviour of costs depending on changes in sales.
How to write a business plan.
Valery Povorotny
If you think a good idea is enough to be successful, to find your investor and “sell” your concept to him, then you may be wrong. After all, many really good ideas in the world have not been implemented due to the discouragement of business angels and investment funds. You will learn exactly why it’s important to write a business plan, as well as the necessary components and requirements for it from this lecture.
Leadership in small teams.
Prof. Natalia Kryvda
Do you think that in small business leadership is not what’s important, but the right guidance and control? Maybe so, but have you tried to inspire your partners and your team, no matter how big it is? Try proper leadership approaches and you will be surprised.
The speaker of this webinar speaks about the concept of modern leadership and helps to find a way to your own leadership.
Communication with customers.
Olena Kovalchuk
Successful communication with customers is the responsibility of the whole team, so the majority of the webinar will be devoted to the rules of communication with customers that you need to convey to your employees through examples. Moreover, you and your team will learn to distinguish between types of behaviour in conflicts and use the correct algorithms for resolving them, should the tension arise.
Business cost and profitability management.
Oksana Kochmarska
This is one of those lectures that you need to view for a general understanding, and then review multiple times, especially before compiling the next management report. The P&L report (aka profit & loss report) is one of the three most important financial statements for business. The speaker provides a lot of meaningful information on how to make a P&L, how to account for costs, and which formulas should be used.
Business model as a summary of the company.
Olena Kobylyanska
Successful communication with customers is the responsibility of the whole team, so the majority of the webinar will be devoted to the rules of communication with customers that you need to convey to your employees through examples. Moreover, you and your team will learn to distinguish between types of behaviour in conflicts and use the correct algorithms for resolving them, should the tension arise.
Project startup checklist.
Mariia Starkova
Do you know what the difference is between the project and the process and why it is important to distinguish these concepts? This webinar will teach you this as well as the key components of a successful project for your business. After the webinar, you will also be able to rethink the projects you already have in place, and properly systematise the steps for a successful launch and implementation, as well as take a fresh look at the first stage of the project which happens to be the key one – concept development.
Business process management.
Roman Romantsov
The webinar can actually be called an intensive course in process management. The speaker highlights the ways that process management can help you do and earn more by using fewer resources through numerous examples. After watching the webinar, you will know that the conventional ways to build processes are not the most effective.